Aampe for streaming video apps: solving the problem of decision paralysis in content-rich UIs
Looking at a bunch of advertisements from the early days of television, it’s remarkable how little the value proposition for in-home video entertainment has changed over time. Sure, the screens we use now are either somewhat smaller or much, much bigger than what people had in the 1950s, and we don’t have to deal with […]
How to use messaging (SMS, push notifications, and more) to build your marketing segmentation strategy
The importance of messaging (SMS, push notifications, WhatsApp, etc.) on user engagement 25% of mobile apps are only opened once after download If you run a mobile app, you already know it doesn’t matter if you have the best features, or the cleanest navigation, or the most powerful search, or even the highest-quality offerings. Nothing […]
Why a larger, more diverse message inventory leads to more effective messaging
At Aampe, we talk a lot about aligning your app content with your message content, and then aligning your message content with your users preferences, but we always start that talk in the same way: “write a whole bunch of messages.” This isn’t intuitive to many of our customers. They’re used to what we call […]
The disproportionate impact message timing has on SMS and push notification effectiveness
In the realm of user communication and customer engagement, it’s not just about the words you say but also when you say them We built Aampe to allow apps to communicate with their customers in a way that doesn’t make them hate everything and uninstall the app (pro tip: constantly nudging all your users with […]
Structure app inventory for message-led personalization
We’ve written a lot about how important timing is in sending push notifications (see here and here, for example), and we’ve also written about how you can get smart about what copy you write, but one theme we haven’t touched on (until now!) is the actual focus or topic of the message. Every app is […]
Do truncated product names from your CMS hurt your push notification open rates?
“Check out the new SWISSGEAR Scan Smart TSA Lapto…” Most consumer retail apps send a lot of generic notifications like this: …and one reason they do is because the product names and descriptions stored in their CMS are super long and clunky. For example, here are two relatively random items in the Walmart app […]
Crunching clickstream data into ML features at scale
Context Aampe ingests structured clickstream data on the order of hundreds of million rows on a daily basis. Because we believe in making the lives of our customers as easy as possible, we allow them to share this data with Aampe in the format of their preference (as long as it contains 3 main data […]