Maximizing Conversions: Recommended Products vs. Abandoned Cart Messages for eCommerce apps
As an average of 70.2% of eCommerce carts are abandoned—meaning, out of every ten people who begin the checkout process, seven of them don’t complete it—abandoned cart messaging has become a crucial capability in the eCommerce industry. (Forrester estimates that abandoned carts cost the eCommerce industry $18 billion in lost sales every year, so spending […]