How *NOT* building segments is the key to building more effective segments

As Rory Southerland cleverly points out, there are two ways to find out which of your kitchen implements are dishwasher safe: Spend hours painstakingly Googling care instructions or looking for little etched symbols, or Put them all in the dishwasher and see which survive Kitchen Darwinism: Treat all your implements as though they are dishwasher […]