How Aampe unlocks new cross-selling opportunities for eCommerce apps
Hey eCommerce apps! How are you encouraging your current users to make their next purchase? Sending an email with product recommendations? Keep them subscribed to general campaigns? Nothing? Cross-selling, or selling your existing customers new and related products, is a massively under-utilized strategy, but it’s incredibly profitable—and this is verified by almost every metric: It […]
Which discount percentage drives the highest conversion rate?
Which discount percentages drive the highest conversion rate? The answer may not be what you think. Discounting is one of the most common strategies in marketing. Need to boost sales? Launch a discount. Across industries, discounts remain one of the most widely used tools for driving conversion. In a study Aampe conducted across more than […]