25 strategies to increase customer purchase frequency
In the competitive world of eCommerce, driving sales is about more than just attracting new customers. Increasing the frequency with which your existing customers make purchases can be a game-changer for your bottom line — In fact, purchase frequency has been found to have the largest impact on top-line revenue (over 2x the impact compared […]
How to use marketing messaging to enrich catalog metadata
How would you describe Breaking Bad? Would you call it a “dark thriller”? An “intense drama”? Would you say it’s a “study in character development” or represents an “ethical quandary”? The way catalog content is labeled — and the more specific we’re able to get in our descriptions — has a profound impact on the […]