The Genius Behind Spotify’s Growth Loop
Spotify’s growth loop is bloody brilliant. It’s also cloneable. First of all, if you didn’t know, Spotify breaks their entire catalog of over 100 million songs into over 6,000 genres (Some of their genres are downright goofy like “Bedroom Pop,” “Escape Room,” and “Yacht Rock”), but these genres are the keys to Spotify’s growth loop. […]