Appthropology Episode 1 – Getting Featured in the App Store with Baptiste Malaguti (Kuri)
🎉🎙 The Appthropology Podcast is LIVE!!! 🎧🎉 Each week, Paul Meinshausen and James Laurain chat with the people behind the most awesome mobile apps in the market to understand the biggest lessons they’ve learned on their mission to bring value to people through their apps, and dive into the interesting stories and insights about how […]
Reinforcement learning is about to eat A/B testing for lunch
Imagine you walk into an ice cream shop that only has one flavor. “Where’s the cookie dough?” You ask. “I’m sorry,” responds the shopkeeper. “We ran a test and found that 62% of our customers preferred chocolate to vanilla, so we implemented chocolate across the board.” “Maybe we’ll test chocolate vs. cookie dough next month.” […]
Sending more messages isn’t the key to driving revenue. This is.
It’s like clockwork: When times get tough, companies send more messages. Promotions. Sales. Discounts. Offers. Whatever you want to call them, they all start hitting users’ email boxes, phone screens, and even mailboxes in a desperate attempt to drive more sales. The latest data from Omnisend showed that the number of promotional SMS […]
Is optimized messaging really worth it?
So someone like Jim Laurain drops into your DMs. You already follow all the industry best practices, but Jim says there’s a better way. Well, yeah, there’s always room for improvement. Everyone knows that. The real question is: how much upside can you potentially see from making your messaging better? This can be a hard […]
Maximizing Email Engagement: The Agentic AI Approach
Google keeps tightening the ratchet on spam. Email senders who send more than 5,000 messages per day to Gmail accounts are considered bulk senders and must meet several requirements. Many companies who send emails on fixed cadences are struggling to stay below the 0.1-0.3% user-reported spam threshold—which is landing them in the promotions folder or […]