Aampe for e-commerce apps: connecting in-app events to the bottom line
Transactional apps, and particularly e-commerce apps, present a unique opportunity to very precisely determine ROI – how much an app needs to move the needle in order to justify the cost and effort it takes to engage users. Aampe boosts targeted in-app behaviors Here’s something we recently did for one of our e-commerce customers: The […]
An Unexpected Use for Gini Impurity
The most fun I have as a data scientist is when I learn about something that solves a problem I’ve had for a while. One of those problems I’ve run into in several jobs now is figuring out what I’ll call “distributedness.” Say we’ve got two users on your food delivery app: Jones and Fletcher. […]