How AI Agents Work: A Practical Guide for Marketing and Product Leaders
Despite the prevalence and demonstrated superiority of ML and AI tools, many companies are still making decisions — even relatively trivial decisions, like determining messaging frequency — manually. What’s worse, each manual decision affects more than a single individual; even simple decisions typically require time and attention from multiple teams, which leads to significant bottlenecks […]
Scalable Event-Based Clustering for User Segmentation
There are generally limited options for clustering large numbers of records. A typical Aampe customer has up to 400 app events (“product viewed”, “purchase completed”, etc.) instrumented, for sometimes as many as 100 million end users. Clustering 300 features is simple, even with 100 million records – something like mini-batch k-means can do the trick. […]