Layering A/B Testing and Agentic Learning for Better Results

Yesterday I wrote about situations where A/B tests can still be essential, even if you’re committed to an agentic-learner approach. Let’s expand on that a little.  Take a look at the screenshots below. I’ve added a third notification opt-in workflow (“C”) to the two variants I discussed in my previous post: A: Standard OS popup. […]

Choosing Target Events for Agentic Learning

At the core of Aampe’s agentic learning system lies a simple idea: we personalize not only what to communicate to users, but when to communicate it. To do that effectively, we must understand what we’re trying to accomplish in each communication. This is not just a messaging problem—it’s a causal one. If we can’t define […]