Why Agentic CRM Learns What A/B Tests Can’t
Inside Eleanor Hanna’s RecSys 2025 Talk on Cross-Channel Personalization at Scale Why A/B Tests and Segmentation Don’t Cut It CRM teams today rely heavily on A/B tests and basic segmentation to optimize messaging. But this approach assumes a dangerous level of user homogeneity. As Eleanor put it, “an aggregate value can be misleading depending on […]