How can marketers deliver customer experiences just as personalized as Netflix’s movie recommendations?
What do the most personalized digital experiences in the world actually have in common? Think about Netflix’s “Top Picks For You” section.Think about Spotify’s “Discover Weekly” playlist. They don’t just have a lot of content. They have structure. More specifically, they’ve built deep semantic layers: thoughtfully designed labeling systems that describe content in ways machines […]
Joe Coffee partners with Aampe to bring barista-level personalization to independent coffee at scale
Joe Coffee is building the go-to marketplace for independent coffee shops, giving local owners the tools they need to compete with national chains without losing the personal touch that makes them special. As the platform grew, the lifecycle team hit the limits of traditional CRM. They were still building every campaign by hand, sending messages […]