Your AI doesn’t care about your campaign calendar
Every marketing team has one. The master campaign calendar. Product drops. Seasonal pushes. Influencer waves. Paid bursts. Email themes. Social content arcs. All perfectly sequenced across channels. It represents strategy. Alignment. Momentum. Now imagine handing that calendar to an AI system whose sole job is to maximize revenue, engagement or lifetime value of all customers […]
Why the “Brownie Recipe Problem” shows what marketing content really needs
In a recent feature through VentureBeat, Instacart’s CTO Anirban Kundu highlighted what he calls the “brownie recipe problem” — a vivid way of explaining one of the biggest limitations in AI today: LLMs can reason, but they struggle without fine-grained context integrated with real-world state. In real-time systems like grocery delivery, saying “I want to […]
Context Is a Verb: Context Graphs and Agentic Infrastructure
There’s a lot of excitement right now around context graphs — designing agentic systems to capture the “why” behind decisions, not just the “what.” The promise is compelling, but it assumes the “why” already exists somewhere to be captured. Where I differ is in how that “why” actually gets learned. In agentic systems operating in […]