Travel Intent Changes Quickly. Can Your Personalization Keep Up?
Travel Intent Changes Quickly. Can Your Personalization Keep Up? In January, a traveler is researching Japan. In February, Fiji appears. By March, Rome sneaks in because fares dropped, a friend sent a TikTok, and suddenly “maybe spring” becomes “definitely next month.” On a dashboard, that journey can still look beautifully orderly: awareness, consideration, conversion. In […]