Thompson Sampling: Why the Simplest Adaptive Algorithm Outlearns Rules, Campaigns, and A/B Tests

Rajat Goyal is an engineering leader at Aampe, where he helps build the adaptive decisioning systems behind Aampe’s AI agents. His work focuses on how software can learn from user behavior in real time and make increasingly personalized decisions across channels, messages, timing, and product experiences. Thompson Sampling: Why the Simplest Adaptive Algorithm Outlearns Rules, […]