Why Ecommerce Personalization Still Breaks Down: The Lifecycle Debt Trap
Why Ecommerce Personalization Still Breaks Down: The Lifecycle Debt Trap A shopper discovers your brand in fragments. A friend’s link, a quick scroll between meetings, a saved product, a return visit later that night. We call this omnichannel discovery. In practice, it often feels messier than that. For the teams responsible for growth, retention, and […]
A (not so distant?) future day in the life of a CRM Manager
A (not so distant?) future day in the life of a CRM Manager Meet Sarah. She is a CRM Manager, and she is very good at her job. She knows how to launch campaigns under pressure, untangle messy audience logic, coordinate with product and content teams, and somehow still catch the typo in a push […]
Every Traveler Needs to Be Your Only Traveler
At Digital Travel Connect 2026, Aampe’s Chief Scientist & Co-Founder, Schaun Wheeler, took to the stage to focus on a simple idea with major implications for travel brands: Every traveler needs to feel like your only traveler. That is a higher bar than just “personalization” as the industry has traditionally defined it. It’s not about […]
Beyond Guesswork: How Agentic AI Is Changing Marketing Decisioning
Beyond Guesswork, How Agentic AI Is Changing Marketing Decisioning In Aampe’s recently sponsored CommerceNext webinar, Aampe’s CTO & Co-Founder, Sami Abboud, sat down with Kristen Brophy of ThredUP and Justin Emig of Artisant Lane Furniture to discuss a question many marketing teams are now facing: when does a system that seems to be working stop […]
Reward Functions: A Clearer Way to Define Success in Customer Engagement
AI now handles more decision-making in customer engagement than ever before – determining what message to send, when to send it, and which users are most likely to respond. But there is a limit to how effective any optimization system can be if success is defined too broadly. For years, most engagement systems have relied […]
From Rules to Reasoning: How Marketers Can Stop Managing Campaigns and Start Building an AI-Driven Engagement System
At the CMO Summit in Silicon Valley on April 14, Aampe’s Head of Solutions Strategy, Zach Dorner , took the stage to make a simple but important point: most teams are not struggling because they lack AI tools. They are struggling because they are trying to bolt those tools onto infrastructure built for a different […]
Thompson Sampling: Why the Simplest Adaptive Algorithm Outlearns Rules, Campaigns, and A/B Tests
Rajat Goyal is an engineering leader at Aampe, where he helps build the adaptive decisioning systems behind Aampe’s AI agents. His work focuses on how software can learn from user behavior in real time and make increasingly personalized decisions across channels, messages, timing, and product experiences. Thompson Sampling: Why the Simplest Adaptive Algorithm Outlearns Rules, […]
Most AI Optimization Fails Before the Model Even Runs
AI optimization has improved how customer engagement programs operate. It can test more combinations, react faster than manual workflows, and continuously adapt message selection based on user behavior. That part is real. But there is also a hard truth hiding underneath much of the excitement around AI decisioning: Many optimization systems fail long before the […]
Sweating the small stuff with Patches
The problem Most product teams have a version of this problem. You care about the product feeling polished: the button that’s a few pixels off, the empty state that doesn’t explain itself, the bit of copy that reads awkwardly. But none of that work ever quite makes it to the top of the list. It’s […]