Agentic AI and Black Friday: The Future of Real-Time Personalization
Every year, Black Friday exposes the same truth about retail apps which is that relevance isn’t a nice-to-have anymore. In fact, it can be the difference between a user who converts and a user who churns. And this distinction is important, given that Black Friday 2024 set a record with $10.8B in online spending in […]
The Hidden Costs of Manual Experimentation (And Why Agents Solve Them)
Marketers today don’t talk enough about the true cost of experimentation. It isn’t necessarily the dollar amount or the cost of the tool license. What I’m referring to is the hidden operational cost. In other words, the “tax” your team pays everyday just to keep experiments running. Taking a deeper dive into this, I would […]
Why CTR Is No Longer a Northstar Metric
For years, Click-Through Rate (CTR) was a North star for customer engagement: a clean, simple number that told us how many people “engaged.” It fitted neatly into dashboards and reports. To answer the obvious question, yes, 100% you should still measure CTR. However, to do it with the knowledge that in 2025, the link between […]
The Bigger Picture: How Aampe’s Content Maps Redefine Content Strategy
Building Relationships with Users Every human is unique—not just in their goals, but in how they move through the world to reach them. Two people can share the same destination but take completely different paths. One moves quickly, the other takes time. One seeks convenience, the other autonomy. Yet most marketing and product systems still […]
When is AI “Agentic”? Understanding the Difference Between AI Agents, Machine Learning, and AI Decisioning
If you work with AI technology, you’ve likely encountered the following terms: Machine Learning AI Agents AI Decisioning While “machine learning” has been a part of the mainstream tech vocabulary for decades, “AI agents” and “AI decisioning” are relatively new terms. What do these words mean and how are they all related? This guide will […]
Behavioral Data is Key to App Personalization
Why companies need to focus on behavioral data for better personalization Customers expect more than just a well-designed app—they want a personalized experience that predicts and matches their needs, understands their context, and adapts as their unique preferences evolve. But too many companies rely on static signals like demographics, onboarding responses, or generalized user segments […]
Why Agentic CRM Learns What A/B Tests Can’t
Inside Eleanor Hanna’s RecSys 2025 Talk on Cross-Channel Personalization at Scale Why A/B Tests and Segmentation Don’t Cut It CRM teams today rely heavily on A/B tests and basic segmentation to optimize messaging. But this approach assumes a dangerous level of user homogeneity. As Eleanor put it, “an aggregate value can be misleading depending on […]
Carousell partners with Aampe to power Adaptive, Agentic Personalization
Buying and selling isn’t just about goods and services—it’s about timing, trust, and finding that perfect match. Catch the right service at the right moment, and suddenly, magic happens. That’s why we’re excited about our new partnership with Carousell Group, Greater Southeast Asia’s leading multi-category classifieds and recommerce marketplace, where users can find any kind […]
Why AI Decisioning Alone Isn’t Enough
We live in an attention economy. Customers aren’t short on options — they’re short on time. Products, shows, songs, apps: the supply is endless, but attention is scarce. In that world, every friction point is costly. But CRM, Data Science, and Product teams still run their playbooks in silos: CRM blasts campaigns, Data builds models, […]
TheCut deepens partnership with Aampe to reimagine Barber–Client engagement at scale
Grooming isn’t just about booking a haircut. For barbers and their clients, it’s about building a relationship. From finding the right barber to locking in the perfect time, every haircut creates a bond of trust in barbershops everywhere.That’s why theCut, a booking platform for barbers, shop owners and clients, is doubling down with Aampe’s Agentic […]