Handling External App Deep Links in iOS with Swift
Handling deep links to external apps in iOS using URL schemes is different from using Universal Links, particularly when integrating with services like Adjust or Branch. Universal Links provide a more seamless experience, allowing links to open in the app (if installed) or fall back to a webpage. These services use Universal Links to track […]
Is Retention Propensity The Future For Mobile App Retention?
Introduction You’ve relied on traditional metrics like retention rate to keep your users engaged and subscribed to your mobile app. But have you considered what machine learning and AI can bring? Meet retention propensity, a forward-looking metric that could redefine how you approach user engagement and subscription renewals. This article dives into these two metrics, […]
Why Aampe and Traditional CRM Tools are Fundamentally Different
It’s easy to lump all CRM tools into one category, but that’s like saying a sports car and a minivan are the same because they have four wheels and can get you from Point A to Point B. They are designed for entirely different purposes and excel in different areas. Likewise, Aampe and traditional CRM […]