Were Segmentation and User Journeys Designed for You or the Tool?
In 1874 Christopher Latham Sholes invented the QWERTY keyboard, and while there’s a lot of folklore around this particular key arrangement, it was primarily designed to prevent typewriter hammers from jamming by keeping commonly used letters far apart. (For the record, “er” is the 4th most common letter combo, but the “r” and “.” were […]