Data Science

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Peek under the hood of our message-orchestration infrastructure

Solving model class imbalance through class construction based on coverage changepoints

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When is the best time to send push notifications for an eCommerce app? (For real, though.)

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When should you use push notifications versus SMS?

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Maximizing Conversions: Recommended Products vs. Abandoned Cart Messages for eCommerce apps

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Add CRM automation capabilities to Firebase Cloud Messaging — No developer required

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Why Aampe and Traditional CRM Tools are Fundamentally Different

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What is a good CTR rate for SMS and push notifications and how can you improve it?

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Clustering: The New Approach to Market Segmentation

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Every statistic you’ve ever read about churn and retention is wrong. Here’s why.

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How to save cost on your SMS marketing with AI and ML-driven segmentation

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CRM: Increasing CTR and Solving the Inactive User Problem

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CRM: How to build more effective triggered SMS and push notification campaigns

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