Data Science

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Peek under the hood of our message-orchestration infrastructure

Is Retention Propensity The Future For Mobile App Retention?

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How to integrate app content into your SMS and push notifications

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eCommerce: How to build more effective triggered SMS and push notification campaigns

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How to leverage AI and first-party data for better audience targeting and personalization

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How to write more effective Black Friday and Cyber Monday Campaigns (2023 edition with examples!)

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Markov models vs. Naive Bayes: How to scale propensity models for in-app behavior and retention

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Will Temu be the next Wish?

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How to download all of your phone notifications into a notification log (Without eating all your memory)

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Using AI to optimize engagement throughout the user journey

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Drop Last Touch Attribution: How Machine Learning is Changing Marketing.

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How to send more effective eCommerce holiday notifications — 2023 Edition

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How *NOT* building segments is the key to building more effective segments

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