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November 9, 2026
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Patricia Lazatin
When the Goal Only Happens Once, Teach Agents With Leading Indicators
February 2, 2024
Schaun Wheeler
“How do I know it works?” A (somewhat) technical explanation of Aampe’s learning systems
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January 5, 2024
Team Aampe
How to use semantic tagging for more effective user segmentation
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November 21, 2023
Schaun Wheeler
Drop Last Touch Attribution: How Machine Learning is Changing Marketing.
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October 31, 2023
Schaun Wheeler
Markov models vs. Naive Bayes: How to scale propensity models for in-app behavior and retention
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September 21, 2023
Jim Laurain
Every statistic you’ve ever read about churn and retention is wrong. Here’s why.
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September 19, 2023
Jim Laurain
Clustering: The New Approach to Market Segmentation
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July 3, 2023
Schaun Wheeler
Solving model class imbalance through class construction based on coverage changepoints
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May 3, 2023
Schaun Wheeler
New on arXiv: validating Aampe performance with adaptive synthetic control groups
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February 2, 2023
Schaun Wheeler
How do I know Aampe is actually working?
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October 21, 2022
Schaun Wheeler
How user journeys hurt your business (with proof)
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October 6, 2022
Schaun Wheeler
Conversion-based product recommendations
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October 5, 2022
Schaun Wheeler
An implementation of Complement Naive Bayes for Google BigQuery
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