What Is an AI Agent? Definitions, Inputs, and Outputs
Agentic tools—both software and hardware that leverage AI agent technologies—are transforming every industry. It’s not something that will happen in the near future; some industries, particularly automotive, have been experiencing it for years. Unlike what the name suggests, a self-driving car doesn’t drive itself but is driven by an agentic system that performs a series […]
How is Aampe different from AI segmentation tools?
Introduction What is AI segmentation? Ask your favorite search engine or LLM and I bet the answer is a mishmash of the words “algorithms”, “machine learning”, “artificial intelligence”, “automatic”, and “dynamic”. More importantly, you’re unlikely to find a simple explanation of how AI segmentation works and how it differs from traditional segmentation. This article will […]
What is the Best Time to Send SMS Marketing in eCommerce?
SMS marketing can get incredibly expensive, so it’s important that every message is adding value. To that end, we took all the “best practices” we could find online for ‘the best times and days to send SMS marketing messages for an e-commerce app,’ and compared it to actual data for an actual app with over […]
The Fluid Dynamics of Message Personalization
Over the weekend, I had some neighbors over for a barbecue. One of them works in computational fluid dynamics, and as we chatted about his work, something clicked with some refactoring we’ve conducted recently at Aampe. He explained that in his field, the cost (both in computational complexity and actual dollars) of observing real-world fluid […]
A glimpse into OneSignal’s 2022 State of Customer Messaging Report
Here are the biggest takeaways from OneSignal‘s 2022 State of Customer Messaging Report: 📈 Users spent 30% more time per day on mobile apps in 2021 and in-app spending rose by 20% to $170Bn. 🤝 61% of respondents said mobile push notifications are currently the most important channel for their business (followed by email, web […]
Optimizing eCommerce: The Power of Multi-Agent Architecture
Here’s a simple multi-agent architecture for eCommerce: Scenario: An e-commerce company wants to optimize its marketing strategy to increase sales and improve customer satisfaction. Agents and their roles: Recommender Agent: This agent is responsible for analyzing customer behavior, purchase history, and preferences to generate personalized product recommendations. It uses machine learning algorithms to understand individual […]
Reinforcement learning is about to eat A/B testing for lunch
Imagine you walk into an ice cream shop that only has one flavor. “Where’s the cookie dough?” You ask. “I’m sorry,” responds the shopkeeper. “We ran a test and found that 62% of our customers preferred chocolate to vanilla, so we implemented chocolate across the board.” “Maybe we’ll test chocolate vs. cookie dough next month.” […]
Sending more messages isn’t the key to driving revenue. This is.
It’s like clockwork: When times get tough, companies send more messages. Promotions. Sales. Discounts. Offers. Whatever you want to call them, they all start hitting users’ email boxes, phone screens, and even mailboxes in a desperate attempt to drive more sales. The latest data from Omnisend showed that the number of promotional SMS […]
Maximizing Email Engagement: The Agentic AI Approach
Google keeps tightening the ratchet on spam. Email senders who send more than 5,000 messages per day to Gmail accounts are considered bulk senders and must meet several requirements. Many companies who send emails on fixed cadences are struggling to stay below the 0.1-0.3% user-reported spam threshold—which is landing them in the promotions folder or […]
The Genius Behind Spotify’s Growth Loop
Spotify’s growth loop is bloody brilliant. It’s also cloneable. First of all, if you didn’t know, Spotify breaks their entire catalog of over 100 million songs into over 6,000 genres (Some of their genres are downright goofy like “Bedroom Pop,” “Escape Room,” and “Yacht Rock”), but these genres are the keys to Spotify’s growth loop. […]