Which discount percentage drives the highest conversion rate?
Which discount percentages drive the highest conversion rate? The answer may not be what you think. Discounting is one of the most common strategies in marketing. Need to boost sales? Launch a discount. Across industries, discounts remain one of the most widely used tools for driving conversion. In a study Aampe conducted across more than […]
How to uncover industry benchmarks by logging your competitors’ push notifications
There are plenty of tools that help you benchmark your ads against your competitors, but how do you compare your customer experience after your user clicks? How many push notifications should I send per day? What time should I send my push notifications? What should my onboarding journey look like? Of course these answers vary […]
Three ways Aampe helps you activate your marketing data
“Data activation” is taking the marketing industry by storm in 2024 But, while many companies can make your data accessible, few actually make it useful. Here are three ways Aampe helps businesses use their data more effectively: 1. Access your full CRM and product data (events, attributes, etc.) Aampe integrates with your data […]
Aampe’s four-step approach to multichannel messaging orchestration
Does multi-channel marketing work better on paper? Multichannel marketing — an approach that involves using multiple communication channels to reach and engage with your target audience. Instead of relying on a single channel, such as email or social media, multi-channel marketing leverages a combination of various channels to create a cohesive and comprehensive marketing campaign. […]
Your head of growth is overwhelmed
Being a head of growth at a growing company is a ton of work (We have one too…ask us how we know.) We talk to dozens of growth practitioners weekly, and with so many responsibilities to juggle, many of them feel like they’re barely keeping all of the plates spinning. What is a head of […]
CRM vs. the Business Unit: The Serious Shoe Shenanigans
Your CRM Team is ready to launch your next campaign, but the product team slides in with a last minute request! What do you do? Do you proceed with the launch or cater to their requests? You decide in our thrilling ‘choose your own ending’ book!
What’s Netflix’s most effective product feature?
As highlighted by the New York Times, Netflix has a commanding lead in the streaming media space: “Netflix made around $4.5 billion in profit over the last four quarters, while most of its competitors continued to lose money in streaming. It commands 247 million subscribers worldwide, more than double many other streaming services. It accounted […]
How Fy! used Aampe to drive a 7% CMGR in their first 30 days order rate
Who has more rugs than IKEA, more furniture than MADE, and more art than John Lewis? Why, it’s the UK’s most loved home and living marketplace, Fy! 😄 To date, Fy! has shipped over 1.75 Million home and living products from over 3,500 emerging brands and artists to over 800,000 customers in the UK and […]
How to Improve FinTech Onboarding Completion Rates (with examples)
Onboarding is critical for any app, but nowhere is it more difficult than in Banking and FinTech Why? Because, for one thing, you can’t just ask for an email address or phone number — for banks and FinTechs, onboarding requires several critical steps where you have to ask for a user’s personal information, and this […]
How *NOT* building segments is the key to building more effective segments
As Rory Southerland cleverly points out, there are two ways to find out which of your kitchen implements are dishwasher safe: Spend hours painstakingly Googling care instructions or looking for little etched symbols, or Put them all in the dishwasher and see which survive Kitchen Darwinism: Treat all your implements as though they are dishwasher […]