How to send more effective eCommerce holiday notifications — 2023 Edition
Tis’ the season for sending big discounts, but is it time for this strategy to get a re-think? Let’s see what the data says. 1. Mobile is the way to go In 2023, Mobile and online platforms should be front and center for every retailer’s strategy. According to Adobe Analytics, mobile and web […]
Using AI to optimize engagement throughout the user journey
What are practical applications of AI we can use to engage our customers? Tune in (or scroll down) to see practical steps and methods you can use to engage your customers in more meaningful and personalized ways: The problem is that lifecycle marketers—who have incredible amounts of data and the most potential to drive […]
How to download all of your phone notifications into a notification log (Without eating all your memory)
Why would you want to create a log of old notifications? Well, there are a few reasons… Maybe you accidentally swiped a notification away and wanted to see what it said, or maybe, like us, you want to build a competitive library of push notifications an app has sent over time to learn more about […]
Will Temu be the next Wish?
In 2018, Wish — which offered unbelievably insane discounts on a wide variety of products — was the most downloaded shopping app in the world, almost doubling their revenue (from $1Bn to $1.9Bn) from 2018 to 2019.Fast forward to 2022, and Wish has seen a 73% YoY decline in revenue and posted a net loss […]
How to write more effective Black Friday and Cyber Monday Campaigns (2023 edition with examples!)
Raking in a combined $281 BILLION last year alone, Black Friday and Cyber Monday continue to be two of the biggest shopping days of the year The only problem? Every other retailer knows that, too. In fact, SendGrid says they processed over 8.8 billion Black Friday emails and another 8.9 billion Cyber […]
How to leverage AI and first-party data for better audience targeting and personalization
With increased risks, scrutiny, and privacy concerns surrounding the use of third-party data, businesses are seeking smarter approaches to maximize the potential of their own data. This means looking inward and making the most of first-party data to not only drive conversions but also create more tailored and engaging customer experiences. Today, data is the […]
eCommerce: How to build more effective triggered SMS and push notification campaigns
When it comes to making effective eCommerce CRM campaigns, triggered campaigns (e.g., abandoned cart, browse abandonment, add-to-wish list, etc.) typically get the highest engagement and conversion levels of all messages sent. That said, there are a few small but important tweaks that can greatly increase your SMS and push notification campaign engagement and effectiveness. […]
How to integrate app content into your SMS and push notifications
Products, lessons, videos, workouts, blogs, recipes books, movies — You’ve probably invested a ton of time and money into making great content for your app, but your users only ever see a small fraction of it (if they see it at all). Most of the time it just sits there… on your app… not adding any […]
CRM: How to build more effective triggered SMS and push notification campaigns
When it comes to CRM campaign effectiveness, triggered campaigns (e.g., abandoned cart, subscription renewal, lesson or workout complete messages, etc.) typically get the highest engagement and conversion levels of all messages sent. That said, there are a few small tweaks that can greatly increase your campaign engagement and effectiveness. Here’s how to do it: […]
CRM: Increasing CTR and Solving the Inactive User Problem
Over 90% of a typical app’s users are dormant or inactive Don’t believe us? Here’s the data we calculated from over 30 million users across several apps in a variety of industries: What is a dormant user? First, let’s get into some definitions. Here’s how we defined the different user segments in the table above: […]