How to save cost on your SMS marketing with AI and ML-driven segmentation
Let’s be real, the statistics around SMS marketing are mind-blowing. SMS boasts as high as a 98% open rate and 51% of consumers say they’re more likely to make a purchase if they receive an SMS message that includes an ad, discount coupon, or QR code. Not surprisingly, many brands are rushing to adopt SMS […]
Every statistic you’ve ever read about churn and retention is wrong. Here’s why.
The average app loses 77% of its daily active users (DAUs) within the first 3 days after install. If you’re in any way involved with mobile apps, you’ve probably heard this before. This is stat from BusinessofApps is all but infamous, and there’s plenty more where that came from. Here’s another one: Research into worldwide […]
Clustering: The New Approach to Market Segmentation
Market segmentation is a crucial component of marketing strategy that involves dividing a broader market into distinct groups of consumers based on shared characteristics. Traditionally, market segmentation relied on demographic factors such as age, gender, and income. However, with the advancement of technology and the availability of data, a new approach called clustering has emerged […]
What is a good CTR rate for SMS and push notifications and how can you improve it?
Understanding CTR in Digital Marketing Before we dive into the specifics of what CTR means for SMS and push notifications, let’s first define what click-thru rate means in the broader realm of digital marketing. Click-through rate (CTR) is a metric used to measure the effectiveness of an advertisement or marketing message by assessing the percentage […]
Maximizing Conversions: Recommended Products vs. Abandoned Cart Messages for eCommerce apps
As an average of 70.2% of eCommerce carts are abandoned—meaning, out of every ten people who begin the checkout process, seven of them don’t complete it—abandoned cart messaging has become a crucial capability in the eCommerce industry. (Forrester estimates that abandoned carts cost the eCommerce industry $18 billion in lost sales every year, so spending […]
When should you use push notifications versus SMS?
When to Use Push Notifications Versus SMS? Push notifications and SMS are both powerful tools for engaging with users and delivering timely information. But when should you use one over the other? In this article, we will explore the differences between push notifications and SMS messaging, their advantages and limitations, and the factors to consider […]
When is the best time to send push notifications for an eCommerce app? (For real, though.)
We’re going to do an experiment. We’re going to take all of the various “best practices” given online for the best times and days to send push notifications for an eCommerce app, and we’re going to compare them against actual data for an actual app with over 3 million actual users. How do you think […]
9 key business and customer advantages of letting AI handle your content distribution
Why should you use AI to manage your content distribution? Everybody’s talking about “Generative AI,” which can give you an amazing library of content in a relatively short amount of time…but what do you do with that library once it’s generated? 📚 Most companies are still relying on antiquated methods of CRM including user […]
How to make an additional $10M with abandoned cart messaging
The latest best practice tips given by Constant Contact, Rejoiner, Omnisend, BigCommerce, Sellbrite, Twillio, and virtually everybody else is to send your first abandoned cart email within 30 mins to 1 hour of the cart abandonment event and send your last message at the three day mark, but is that really the best messaging timing […]
How to build the perfect lookalike audience with Aampe
Can you spot the difference between these pizza ads? Did you see it? They all talk about the same product, but in completely different ways. Ad #1 speaks to people who value convenience. Ad #2 speaks to people who value exploration Ad #3 speaks to people who care about diet Ad #4 speaks to people […]