Were Segmentation and User Journeys Designed for You or the Tool?
In 1874 Christopher Latham Sholes invented the QWERTY keyboard, and while there’s a lot of folklore around this particular key arrangement, it was primarily designed to prevent typewriter hammers from jamming by keeping commonly used letters far apart. (For the record, “er” is the 4th most common letter combo, but the “r” and “.” were […]
Enhancing eCommerce Conversions with Optimized Abandoned Cart Messages
🛒 One of our eCommerce customers is using CRM marketing automation to achieve a 74% increase in CONVERSIONS on their “abandoned cart” campaigns. 😳 Here’s how they’re doing it. 👇 The Significance of Abandoned Cart Messages: The Baymard Institute found that almost 70% of all online shopping carts are abandoned, costing eCommerce businesses upwards of […]
How to get more engagement from your existing customers without making any new content.
With rising ad costs, poorer targeting capabilities, more confusing and far-reaching user privacy and tracking regulations, and more competition and easily-available distractions than ever, the ROI on ad spend is plummeting. 📉 Combine that with a recession and layoffs (which means less budget and resources to make new ad creatives), and you have quite the […]
How to awaken inactive users, a step-by-step guide
With rising ad costs, increased user privacy regulations, and more easily-available distractions than ever (…not to mention a lil’ recession thrown in there to spice things up 🙄), the ROI on ad spend is plummeting. It’s clear that, in 2023, marketers need to find ways to engage and upsell their current users to keep their […]
The case for sending messages at the “Wrong” time.
What’s for Dinner? Over the past couple days, we’ve been helping a few food delivery apps build their messages in Aampe, and they’ve almost all brought up the same concern: 👇🍔 “How can I limit the message send times so lunch messages only get sent at lunchtime, and dinner messages can only get sent at […]
Enhance CRM team efficiency with a CMS for your omni-channel messaging
Lack of a robust messaging content management system can severely impact your team’s productivity. Building a CMS for your messaging content in Aampe can revolutionize your workflow and CRM marketing automation efforts, ensuring you have a comprehensive and organized supply of messages for each of your customers and each of your various messaging channels. The […]
The 3 requirements for a successful retail advertising system in the food and grocery delivery space
🛒💨 If grocery and food delivery apps want to grow, they need to figure out how to build an advertising platform…and fast. 😨 In general, the problem with the grocery/food delivery model is the economics just don’t add up: 📉 It doesn’t scale (More orders = more drivers = more expenses), and 📉 There’s […]
Aza Raskin is sorry for making you sad
Aza Raskin says he’s sorry for making you sad. If you don’t know Aza, he’s a writer, engineer, and entrepreneur…and the inventor of the “Infinite scroll”. (You know how you can scroll and scroll and never reach the end of TikTok, Pinterest, Instagram, or even LinkedIn? That’s him.) Infinite scroll came from an attempt to […]
How user journeys actually drive away customers and hurt your business
For years now, we’ve all had it beat into our heads that we need to build user journeys. …as a matter of fact, we’re told that we’re irresponsible if we don’t. According to Silicon Valley analyst Andrew Chen’s blog, the average app loses a full 77% of its users in the first 3 days after […]
How to get started with Aampe!
Message-Led Personalization can produce some big results: 📈 330% increase in conversions 📈 1,800% increase in user sessions 📈 30% increase in purchases for users in their first 30 days 📈 15% in purchases 📈 7% increase in compound monthly growth rate (Learn more about Message-Led Personalization here!) …but how much work does it actually […]