Does multi-channel marketing work better on paper?

Multichannel marketing — an approach that involves using multiple communication channels to reach and engage with your target audience. Instead of relying on a single channel, such as email or social media, multi-channel marketing leverages a combination of various channels to create a cohesive and comprehensive marketing campaign. The goal is to reach customers where they are most active and receptive, increasing the chances of delivering the right message at the right time.

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87% of retailers agree that a multi-channel marketing strategy is essential to their success and ROI. However, only 8% have achieved it (source).

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Campaigns integrating at least four digital marketing channels are more likely to outperform single or dual-channel campaigns by 300% (source).

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About 40% of surveyed marketers admit that their “ability to reach out to customers at the right moment” is their top challenge in multichannel marketing (source).

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Majority (83%) of marketers say it’s becoming an increasing challenge to unify customers’ data, especially when they have more than one identity across different platforms (source).