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September 16, 2026
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Divyang Prateek
Why a larger, more diverse message inventory leads to more effective messaging
September 16, 2026
Divyang Prateek
Appthropology Episode 2 – Building and growing a 2-sided marketplace with Gijs Verheijke (Ox Street)
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September 16, 2026
Divyang Prateek
Make your customer messaging more engaging using Gen AI and LLMs
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September 16, 2026
Divyang Prateek
You don’t need a huge user base to achieve true personalization
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September 1, 2026
Divyang Prateek
Why you need continuous experiments
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September 1, 2026
Divyang Prateek
Why you need connected experiments
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September 1, 2026
Divyang Prateek
The retention paradox
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September 1, 2026
Divyang Prateek
The disproportionate impact message timing has on SMS and push notification effectiveness
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September 1, 2026
Divyang Prateek
The challenge of tracking user activity
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September 1, 2026
Divyang Prateek
Users are people too
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September 1, 2026
Divyang Prateek
User journeys and priorities
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September 1, 2026
Divyang Prateek
Structure app inventory for message-led personalization
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September 1, 2026
Divyang Prateek
Using transaction data to set priors for message timing experiments
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