Billions-scale personalization with AI agents: Our investment in Aampe

The most successful products in the internet age have all been built around personalization. Tiktok’s feed, Netflix’s recommendations, and Spotify’s discovery playlists are so powerful because they provide truly unique experiences for billions of different people.

For most businesses, the most common interaction they have with their customers is outreach – emails, texts, push notifications. But the vast majority of these lack any real personalization. Marketing and customer lifecycle teams blast out effectively the same message to thousands or millions of users, knowing that only a tiny fraction will respond.

This is why we are thrilled to lead the Series A for Aampe, which has built the first agentic infrastructure for personalization. For each customer, millions of agents explore different personalization strategies to determine the most effective one for each user. As new preferences and behaviors emerge, Aampe agents evolve to reflect them. This has a dramatic impact on the business metrics teams care about, allowing them to focus on personalization strategy and content creation instead of execution.

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