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Appthropology Episode 2 – Building and growing a 2-sided marketplace with Gijs Verheijke (Ox Street)

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Why Customer Segmentation Stops Making Sense Once Agents Can Read Individuals

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Marketing Amnesia: Why Personalization Resets Every Time Your Marketing Goal Does

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Why Customer Segmentation Still Treats Your Users Like an Average

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Why a larger, more diverse message inventory leads to more effective messaging

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You don’t need a huge user base to achieve true personalization

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Event Scoring for AI Decisioning Agents: Signals, Guardrails, and Goals

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Why you need continuous experiments

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Why you need connected experiments

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The retention paradox

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The disproportionate impact message timing has on SMS and push notification effectiveness

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The challenge of tracking user activity

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Users are people too

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