Schaun Wheeler, Aampe’s Chief Data Scientist and Co-Founder, joins Neural Rec to explain why personalization is a wicked learning problem and how agentic infrastructure adapts like humans do

A/B tests help us see what works on average, but real users aren’t average, their motivations and contexts vary. That’s where agentic learning shines, adapting to individuals over time. The best results come when we layer the two: tests for clarity, agents for personalization.

Asking why an agent made one decision is like asking a human. The answer will sound right but miss the deeper truth. The real insight comes from system-level questions about patterns and priorities. Treat agents like teammates: give clarity, not interrogation.

Aampe focuses on continuous learning and alignment, not one-off wins. Like great teams, it builds success through small, consistent improvements—adapting in real time to each user's needs.