Joe Coffee is building the go-to marketplace for independent coffee shops, giving local owners the tools they need to compete with national chains without losing the personal touch that makes them special. As the platform grew, the lifecycle team hit the limits of traditional CRM. They were still building every campaign by hand, sending messages on fixed schedules, and leaving valuable signals like favorite drinks, order habits, and loyalty balance patterns unused. Most shop owners simply do not have the time or expertise to translate all that data into personalized engagement, and this manual process became a bottleneck to growth.
Aampe enabled Joe to move from broad, generic segments to true segment of one communication. Each customer now has an AI agent that understands their habits and preferences the same way a great barista remembers your usual order. Instead of fixed campaigns, the experience feels like a natural back-and-forth conversation where every moment reflects what that specific customer likes, when they tend to buy, and how they want to engage. It is the digital version of a barista greeting you by name and knowing exactly what drink you want before you ask.
Joe and aampe are working together to bring this level of personalization across the entire customer journey, from notifications and SMS to the in-app and on-site experience. Every touchpoint can become connected and consistent, with each customer receiving a fully personalized experience that grows smarter over time.
“We are excited about what this partnership makes possible. Aampe gives our shops something they have never had before: hands-off personalization that reacts to each customer and drives real repeat behavior. It makes our entire marketplace feel more personal at scale. We are looking forward to seeing how far we can take this together.” Mario Sanchez, Chief Partner Experience Officer at Joe
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