MyPostcard® is building emotional connections at scale — now entering Year 2 with aampe and deepening the partnership with Agentic AI across CRM and product surfaces.

Sending a postcard may seem simple. But behind every message is a moment: a memory, a relationship, a feeling you want to make last. For MyPostcard users, the experience is deeply personal — and MyPostcard has always been at the forefront of making that connection seamless and heartfelt, across global audiences.

Now, that commitment is becoming even more dynamic.

What began as a CRM use case has evolved into a broader infrastructure shift. MyPostcard is now using Aampe agents to shape every user interaction — not through static rules, but through living systems that respond to user behavior in real time, optimising not just messaging but the in-app journey itself.

It’s a powerful example of what becomes possible when CRM isn’t treated as a channel, but as a system for learning and action across the entire user experience.

"We first came across Aampe at MAU Vegas in 2024 and were immediately interested after hearing Paul Meinshausen, CEO & Co-Founder of Aampe, present on Agentic CRM," said Marco Hülsmann, Chief Operations & Technology Officer at MyPostcard. "While AI-driven CRM was new for us, we decided to give it a try, and we’ve not regretted it a minute. Both the solution Aampe provides and the dedication of their team, from day one to today, have exceeded our expectations."

Together, aampe and MyPostcard are redefining what personalisation looks like — moving from communication to connection, from campaigns to context-aware agents, from CRM to dynamic product experiences.