How a Quick Deployment of Aampe Elevated theCut’s AI Martech Strategy
Every digital company, from startups to the Fortune 100, is sprinting to figure out its AI strategy.
And with a flood of AI software hitting the market daily, it’s the paradox of choice.
To hedge bets and act quickly, many companies are now over-investing as much as $350/hr in AI Consultants and hundreds of thousands more in unproven technology. Even with all that investment, it’s still difficult for most teams to put a truly effective AI model and use case into production.
That isn’t the case for theCut, though.
Founded in 2016 by Obi Omile Jr. and Kush Patel, theCut has distinguished itself as a leading technology platform, modernizing the barber industry. It facilitates seamless back-end operations for barbers and simplifies the way people discover and connect with top-notch barbers.
The ones that respect your time and keep you looking your best.
Pre-Aampe Martech Stack
Serving nearly a million users monthly across the U.S., theCut has been instrumental in fostering robust relationships between barbers and their clients.
As of July 16th, 2024, a day before Aampe was switched on, the company's martech stack included Snowflake for managing user app events and Customer.io for Customer Relationship Management (CRM).
The above martech stack provided a great foundation for Aampe, which is CRM platform agnostic, to join the party and enable true 1:1 personalization at scale. So, how quickly has theCut been able to integrate Aampe?
Rapid Integration of Aampe & Data Handling
In just “around 8 hours of total work”, theCut successfully integrated Aampe and was ready to deploy their agents into their message catalogue on Aampe.
Key steps:
- Efficient API Setup: theCut enabled message triggering and data feeding on the Aampe platform via Customer.io’s API in under 30 minutes.
- Data Sync: User properties and metrics about message delivery were swiftly exported to Aampe's Google Cloud Storage (GCS) bucket through Customer.io, taking less than half an hour.
- Safeguarded Event Integration: User events stored in Snowflake were accessible to Aampe without the need for Personally Identifiable Information (PII), establishing trust and transparency in the partnership. This setup was completed in just a couple of days. by adding data views that Aampe had access to. Aampe performs all the data transformations reducing the effort on developers
With the 3 steps above completed, Aampe now had access to a versatile data set and was ready to shift theCut into agent mode.
A Successful Test Launch
By the afternoon of Wednesday, July 17th, theCut was integrated and able to send its first test (push) message to a target device.
Time to Put Aampe’s AI Agents to Work
As soon as TheCut integrated their data, their agents began to map out all the ways their users might be unique. For their first experiments, the agents generated 396 unique user groups, allowing theCut to customize their outreach and cater to diverse customer preferences with remarkable precision.
Whether customers were in search of a top-tier barber, a vibey shop atmosphere, or a barber with decades of expertise, theCut is positioned to meet these varied needs with unparalleled efficiency.
theCut accommodates people who:
✅ are looking for a barber that they can rely on,
✅ need a great cut, but also want a memorable experience,
✅ really want an experienced barber with years of experience,
✅ and much more!
Result: theCut Cruises into CRM 2.0
theCut's swift and effective integration of AI into their martech stack is a testament to their innovative spirit and dedication to improving user experiences. It’s also a great example of how quickly you can get Aampe up and running.
By embracing Aampe’s ML-powered personalization infrastructure, theCut not only streamlined their operations but also set a new standard in customer engagement and satisfaction in the barber industry.
